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Opening with the new harvest

Journal

Stories from Guercif and the Oriental Region — the land, the trees, the people, and the thinking behind Guercif.com. Two threads run through the Journal: Terroir, stories from the land, and From the Founder, notes on why we do this the way we do.

Terroir — Stories from the land

The base of an ancient olive at Kaf El Ghar: a massive, deeply furrowed trunk with several smooth pale stems rising from a single base, characteristic of olive grafted onto wild oleaster rootstock.
Aug 2, 2026

They Did Not Plant These Trees

Fifteen minutes of unbroken ancient olive north of Taza — and not a row in sight. On the grafted oleaster groves of the pre-Rif, and why farmers built them that...
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Jul 15, 2026

The Tree That Was Always Here

The olive did not arrive in Guercif — it was already home. On the wild olive of North Africa, and azemmur (ⴰⵣⵎⵎⵓⵔ), the older Amazigh name the tree still answers...
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Jul 15, 2026

The Case Was Already Made

In 2010, a study commissioned by the International Olive Council named Guercif olive oil a candidate for geographical indication. The recognition was begun — the work now is to finish...
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From the Founder

Sep 7, 2026

I Made Banks Richer. Now I Want to Create Value Differently.

Forty years in business, done seriously and done well — and why the founder of guercif.com has never felt as fundamentally useful as he does now.
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